Founded in Italy in 1946, Vespa has become more than just a scooter brand; it is a symbol of a lifestyle revolution, blending style and technology. Designed by Corradino d’Ascanio with a functional and aerodynamic approach, Vespa emerged as a symbol of freedom and creativity. Its first model, the Vespa 98, impressed Enrico Piaggio so much with its 98cc engine sound that he exclaimed, "It’s like a wasp!"—giving the brand its name.

Capturing the spirit of the times, Vespa won hearts in the post-World War II era with its practicality and aesthetic appeal. Over the years, it has evolved into more than just a mode of transportation, enabling riders to embark on fun and colorful journeys and becoming a true lifestyle icon. With its slogan, "Vespizzatevi!" (Vespa Yourself!), Vespa launched a movement promoting freedom and sustainability.

Since 2016, Vespa has been connecting with its enthusiasts in Turkey through Doğan Trend Otomotiv’s assurance and its extensive network of authorized dealers and service centers.

For more information, please visit www.vespa.com.tr.