Suzuki, founded by the Japanese Michio Suzuki, began its journey over 100 years ago with weaving looms. Since 2015, Suzuki has been meeting its enthusiasts in Turkey under the assurance of Doğan Trend Otomotiv, a subsidiary of Doğan Holding, with a wide network of authorized dealers and service centers.
Suzuki's first light commercial vehicle, the Suzulight Carry, was produced in 1961, and in 1970, the company introduced the 360cc, 2-stroke engine mini 4x4 Jimny. During this period, the SJ10, produced in Japan with a 25 HP air-cooled, 2-cylinder, 2-stroke engine, won the admiration of consumers for its functional 3-seat interior and affordability.
In the 1980s, Suzuki increased its global partnerships. A collaboration for car production was established between GM, Isuzu, and Suzuki. In 1981, the SJ410 model with a 1.0-liter engine, previously known as Jimny, was exported to Europe and Canada under the name Samurai. In 1982, Suzuki reached an agreement with the Indian government to produce cars through the Maruti Udyog Ltd. company. Suzuki’s legendary Swift model, which started production in 1983 as a 3-door, later added a 5-door option. Suzuki’s pioneering SUV, the Vitara, was introduced in 1988 in Japan with a 1.6-liter engine and 4x4 drive, known as Escudo. By 1990, Suzuki Motor Corporation began its global operations, with important investments including the establishment of the Megyar Suzuki Corp. in Hungary and a technical support agreement with Daewoo for light commercial vehicle production. Suzuki sold 30 million cars worldwide by 2002 and signed a partnership with Fiat in 2003.
The 2010s saw expanding collaborations with Toyota, which began in 2016. This included opening Suzuki's Gujarat factory in India and establishing a strategic partnership with Toyota to supply hybrid and other vehicles. In 2019, the two companies signed a capital partnership agreement.
For more information about Suzuki Automobiles, visit www.suzuki.com.tr/tr/otomobil
Suzuki began motorcycle production in 1952 with the Power Free, a 36cc 2-stroke bicycle engine, followed by the 60cc Diamond Free in 1953. In 1967, Thai Suzuki Motor Co. Ltd. was established in Thailand, marking Suzuki's first motorcycle factory outside Japan. Suzuki reached production of over 40 million motorcycles with models such as the GS400, GS700, GS1000E, GSX Series (Katana), and the groundbreaking Suzuki GSX 1300R Hayabusa in 1999, which set a speed record. The Burgman series introduced the Skywave 650 in 2002, and new models like the Katana in 2018 and the V-Strom 1050 in 2019 further expanded the Suzuki motorcycle lineup.
In 2020, Suzuki’s Ecstar team, with Spanish rider Joan Mir, won the MotoGP World Championship, marking a historic achievement with victories in the Riders’ Championship, Teams’ Championship, and Manufacturers’ Championship.
For more information about Suzuki Motorcycles, visit www.suzuki.com.tr/tr/motosiklet
In addition to land vehicles, Suzuki is also a global leader in the marine engine market. It first produced the 5.5 HP 2-stroke D55 outboard motor in 1965. Today, Suzuki Marine offers a wide range of outboard motors, from 2.5HP to 350HP, leading the industry with its advanced technology. The DF 300B model, introduced at Boatshow 2020, represents the pinnacle of Suzuki’s marine technology. The revolutionary DF 300B features a counter-rotating dual propeller system, providing high torque and exceptional stability, allowing for a smooth ride and faster acceleration. Suzuki’s mobile real-time notification system, available through its app, shares travel times and motor information via QR code scanning without the need for physical checks.
For more information about Suzuki Marine, visit www.suzuki.com.tr/tr/marine
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